Description
Singha Corporation, a prominent Thai conglomerate with a diverse portfolio encompassing beverages, food, packaging, logistics, property development, and energy, sought to enhance its digital presence. The company aimed to revitalize its website, aligning it with the newly established brand identity while optimizing user experience. This project sought to create a dynamic online platform capable of effectively showcasing Singha Corporation’s diverse business offerings and driving customer engagement.
Country : Thailand
Client
Singha Corporation
Roles
Design Manager / Lead UX/UI
Team
3 UX/UI Designers
Timeline
3 Months
Deliverable
Deliver Impact
Delivered a scalable and user-centric design solution for Phase 1, prioritizing features that were both feasible for development and aligned with user needs. The design laid a solid foundation for future platform expansion while enhancing overall user experience.
From Paper Forms and Disjointed Systems to a Seamless Rent Car Booking Experience
Strategy
Brand Identity Reinforcements: Successfully implemented a new visual identity system, creating a cohesive and engaging brand experience.
Want to learn more? Contact me to explore opportunities