Description
Singha Corporation, a prominent Thai conglomerate with a diverse portfolio encompassing beverages, food, packaging, logistics, property development, and energy, sought to enhance its digital presence. The company aimed to revitalize its website, aligning it with the newly established brand identity while optimizing user experience. This project sought to create a dynamic online platform capable of effectively showcasing Singha Corporation’s diverse business offerings and driving customer engagement.
Country : Thailand
Client
Singha Corporation
Roles
Design Manager / Lead UX/UI
Team
3 UX/UI Designers
Timeline
3 Months
Deliverable
Researh, UX/UI Design, Design system
Delivering Exceptional Digital Experiences
Significantly improved website usability and navigation across desktop and mobile platforms, leading to increased user satisfaction and conversion rates.
Data-Driven Optimization: Utilized user analytics to inform design decisions, resulting in a more personalized and effective customer journey.
Efficient Design and Development: Streamlined design and development processes through collaboration and efficient workflows, ensuring timely project delivery.
