Description
Bugaboo, a subsidiary of Thailand's largest television network, Broadcasting Television (Ch7HD), was established in 2007 with an initial registered capital of 100 million baht. The project aimed to merge two products into a unified platform, creating a comprehensive entertainment app that integrates on-demand and subscription services, catering to a robust user base of 1.3 million active users per month. This initiative involved a complete overhaul of the website and application, introducing new features, enhancing the user experience, and reinforcing Bugaboo's position as Thailand’s premier entertainment platform
Country : Thailand
Client
Channel 7, Thailand
Roles
Design Manager
Team
5 UX/UI Designers
Timeline
3 Months
Deliverable
Research&Discovery, Product Design Revamp
As Design Manager for this project, I played a pivotal role in driving the project's success. My responsibilities encompassed:
Strategic Leadership: Aligning design with business objectives and providing strategic direction.
Team Building & Development: Fostering a collaborative and high-performing design team.
Client Relationship Management: Building strong partnerships and managing expectations.
Project Execution: Overseeing timelines, resources, and quality control to ensure project success.
