Description
Thai Prestige, established in 2023, is revolutionizing Thailand's car rental industry through cutting-edge digital transformation. By replacing traditional paper-based workflows with a seamless, fully integrated rent car system, Thai Prestige delivers an effortless and efficient experience for customers and administrators alike. The platform offers comprehensive services, including short- and long-term car rentals, used car management, real-time inventory updates, integrated payment options, and promotional campaign tools. Its intuitive design and robust backend ensure a smooth, transparent, and user-centric rental journey.
Country : Thailand
Client
PhranakornHonda
Roles
PO, Designer, Researcher
Team
Myself and Development team
Timeline
3 Month
Deliverable
Digital transformation
Understand
I led the research phase by engaging with all departments, mapping their workflows, and analyzing the current system to uncover limitations and inefficiencies. Collaborating closely with the working team, I developed detailed user journeys and identified key pain points in the existing processes. This comprehensive understanding laid the foundation for designing a targeted and seamless solution.
Analyze User Needs
I conducted an in-depth analysis of user needs for both short-term and long-term car rentals, recognizing the distinct differences between these user groups. Short-term rentals cater to end consumers seeking convenience and flexibility, while long-term rentals focus on businesses requiring reliability and scalability. By aligning these needs with business objectives, I developed strategies to help the company stand out among competitors, delivering tailored solutions that meet diverse user demands and drive success in both markets.
Drive Solution
I mapped workflows, designed wireframe solutions, and continuously validated them with users to ensure alignment with their needs and expectations. This iterative process refined the design, resulting in a user-centric and efficient solution
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